How Video Production Gained Popularity in the Luxury Real Estate Sector

How Video Production Gained Popularity in the Luxury Real Estate Sector

The world of real estate marketing is a fiercely competitive one. To be able to set home listings apart from the rest of the masses, real estate agents are in need of More »

Video Marketing Trends

Video Marketing Trends

Video marketing is one of the most popular ways for brands to promote their business nowadays, and the field is constantly changing and evolving with new trends and concepts. Here are some More »

Social Media Platforms for Video Marketing

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Online video marketing is one of the easiest ways to promote your brand and gain recognition among your target demographic. Social media has made it much easier for brands of virtually any More »

 

How Video Production Gained Popularity in the Luxury Real Estate Sector

The world of real estate marketing is a fiercely competitive one. To be able to set home listings apart from the rest of the masses, real estate agents are in need of experience in both the online and offline world. Today’s real estate world involves more potential buyers than ever before going online as a first step to finding any available homes on the market.

It’s not to say that the job of the real estate agent doesn’t matter anymore, because, in fact, agents are still the key to having a successful home sale. But buyers are doing a good deal of legwork themselves before even getting in touch with an agent. More than 90% of buyers are going online first which means an active and attractive presence online for homes is a must.

 Why Video Production for Luxury Real Estate?

Luxury homes can be tricky to sell to potential buyers. Sure they’re gorgeous and have many amenities that buyers are searching for, but they can be a hard sale due to the price tags they come with. One of the best ways to turn a no into a yes from potential buyers is through the use of video production. Thus, video production in Los Angeles has increased for the real estate market. The beautiful homes that list for upwards of $5 Million dollars often have a large budget for marketing and video production.

Pictures are great, they give the buyers a look at the home, but they don’t answer all their questions, in fact, they may even leave them with more. Videos, on the other hand, showcase every nook and cranny of a home and can answer some potential questions from buyers even before they step foot into the home. Take the aereal shot below. It depicts a beautiful estate, however, with a video film produced, it allows a potential client to see much more detail than one picture alone could.

With luxury homes, you want to provide the best possible picture about what the home is truly worth and why it’s priced where it is. What better way to do this than through a virtual tour of the home using video? Potential buyers can get a realistic look at the home and begin to imagine what it would be like living in the home themselves.

Videos help to show buyers the intricate details of the home and what makes it so special from others on the market. They also help to provide a more professional look to the listing, allowing buyers to know that the agency in charge of the home is professional and will provide them with a top quality buying process should they choose to move forward.

Luxury homes have the unique ability to show buyers what it is like to live the high life. By using video production for luxury real estate listings, agents are helping to redefine and shape the way luxury homes are marketed to potential buyers. And, buyers are taking notice. Getting the opportunity to see what a home is truly like from the inside and out, allows buyers to get the bigger picture. This also provides them the chance to save time by going through the listings that they may not be interested in and focus solely on those that attract their attention. In today’s busy world, saving time is a must.